EP033: What is Personal Branding and How You Can Use it For Your Business in 2022

In today’s episode Daniel gives you a bird’s eye view of personal branding. Why should you build a personal brand in 2022? Using his personal experience building his own brand, Daniel discusses how branding is a form of storytelling and one of the many useful tools for building your business. Money, connections and control over your image are some of the primary perks of branding and is definitely not something to be overlooked even if you think you might not benefit from it initially. 


“Your personal brand is a potent weapon for making money in the digital creator economy”

“Your brand is an opportunity to have a say in other people’s judgement of you.”

“In marketing, what you HATE can sometimes be more important than what you LOVE!”

The Peak Performance Workshop

Life & Business Strategies For Busy People Who Want To Stop Making Excuses And Start Winning Big


The Peak Performance Workshop will give you the tools to get both clear and effective so that you can accomplish your life and business goals in record time — and set even bigger ones for next time.

Here’s What You’ll Learn:

  • Get sharp: mastering focus, discipline and attention to detail that gets you paid and promoted.

  • Get fast: time management for getting more done at work and beating the competition off the line.

  • Building positive habits: meditation, financial, health, relationships

  • Destroying negative habits: procrastination, self-doubt, lack of focus / discipline 

  • Mental health and dealing with stress of high-performance.

  • Rising to the top of your field: how to get there in ½ the time

The Details:

  • The workshop will be taught live on March 4th and 5th. You do not have to attend live — it will be recorded if you cannot make it.

  • Program material will be taught by Daniel + special guests.

  • We are giving away crypto prizes during the workshop, just for fun. Make sure you attend!

  • There are only 100 available tickets total for this workshop. We sell out every time.

  • Regular tickets for the workshop at full price are $297. Early Bird VIPs get $100 off + 1 “buddy pass” for a dedicated member of your friends / family circle.

  • You’re getting two tickets for less than $200. If you split it with your buddy, that’s only $100 per person — only $50 per day for the workshop. Crazy good deal.

  • Early bird tickets go on sale February 16th. Sign up below to get notified when they drop.

We are all creators, but it’s easy to lose touch with that ability in our daily lives.

Listen On Your Favorite Platform


Connect with Daniel DiPiazza:


  • (00:00) Introduction to Show/Overview of topics
  • (03:22) Personal branding is how other people perceive you, not how you perceive yourself
  • (09:21) What is a well crafted brand and what can it do for you?
  • (12:39) Your brand is a way in have a say in other people’s judgement of you
  • (14:07) Your platform can be used to build momentum for a cause
  • (16:26) Three questions to ask yourself to define your own personal brand: who are you, what do you love and what do you hate and how do you want to use your voice?
  • (20:46) Further resources and closing thoughts

DISCLAIMER: None of the contents of this show should be taken as financial or legal advice. The New Wave Entrepreneur is for educational and entertainment purposes only. Remember: always DYOR!


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