Thought leader Seth Godin joins Daniel for a conversation about human nature and how it relates to business marketing. Seth is the author of 18 best-selling books, and the creator of the altMBA program.
Today’s discussion addresses the lack of long-term thinking by young people, teaching patience and humility, and the best way to make money in marketing media.
We are all creators, but it’s easy to lose touch with that ability in our daily lives.
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TIME STAMPS
- (05:30) Getting past the dip is what creates scarcity and therefore the value.
- (07:50) Does Seth Godin have a muse?
- (09:48) Being clear about what failure means.
- (14:49) Seth shares the easy way to make money in marketing media.
- (19:46) Focus on the smallest possible audience, not the largest one
- (22:13) How to get people their false fears
- (24:49) Check half as many times and do twice as much about it.
- (28:55) You don’t need to be present everywhere, just be present somewhere
- (35:57) Dumbing it down to reach more people is a useless endeavor.
- (36:37) Has Seth ever been depressed on his journey?
- (44:04) altMBA promotes getting out into the world and solving problems.
- (48:03) Connections are now more important than stuff.
- (50:30) Fun rapid fire audience questions. How does Seth Goden make money?
- (55:01) Daniel’s wrap-up. Please leave us a comment regarding today’s episode
DISCLAIMER: None of the contents of this show should be taken as financial or legal advice. The New Wave Entrepreneur is for educational and entertainment purposes only. Remember: always DYOR!
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