EP189: A great business model starts with being passionate about your product w/Tero Isokauppila of Four Sigmatic

Tero Isokauppila, President of Four Sigmatic and Author of Healing Mushrooms, joins Daniel to discuss his passion for fungi, the importance of team and business basics. Tero is known by many as the face of Four Sigmatic but all of the people on his team are essential to the success of the business. What started in Finland as a small group of men running the business has turned into an international organization where a majority of the employees are North American females. If you would like to know how a business model based on foraging in nature for food turned into a health food craze, you will enjoy this episode.

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